With over 40 years of experience as a director, composer, creative director and entrepreneur, I’ve spent my career understanding not just how to create compelling work, but why it works. From directing global campaigns for Jaguar, Land Rover, Rolls-Royce and Aston Martin, to working within Publicis Groupe as Creative Director and building and selling my own agency and production company, I’ve developed a deep understanding of the delicate relationship between creativity, brands and business.
Great brand vision begins with understanding a brand’s identity, its values, its position in the market and, critically, the people it’s trying to reach. It’s about recognising what motivates an audience, what influences their decisions and how to create a genuine emotional connection. That understanding informs the creative strategy, giving every decision a clear purpose.
For me, brand vision isn’t simply about making something look good. It’s about understanding what a brand stands for, who it’s talking to and finding the most powerful and distinctive way to make that connection.
